According to Agoda’s travel data collected between September and November for trips scheduled from December 2025 to January 2026, international family travel to Vietnam has increased by 30% year-on-year. This surge further confirms Vietnam’s growing appeal and strong position on the regional tourism map.
Vietnam Travel Trends: A destination rising in global demand
Vietnam continues to stand out as a favorite for international families thanks to its rich culture, diverse landscapes, and modern family-friendly resorts. Moreover, Korean travelers lead the search volume for December and January, followed by India, Singapore, Australia, and Malaysia. Notably:
- Searches from India surged by 186%
- Searches from Malaysia increased by 74%
Consequently, these numbers highlight Vietnam’s strong pull as a safe, exciting, and high-value destination for long family vacations.m’s strong pull as a safe, exciting, and highly value-driven destination for family vacations.
Vietnam Travel: Where Are International Visitors Going?
Travelers are not just coming to Vietnam—they are exploring multiple regions from beaches to mountains to major urban centers. Here are the fastest-rising hotspots:
Vietnam Travel: Phu Quoc – The Top Rising Spot (+47%)
With a 47% surge in searches, Phu Quoc remains the crown jewel of Vietnam travel for international families.
ThWith a remarkable 47% surge in searches, Phu Quoc continues to be the crown jewel of Vietnam travel for international families. The island is renowned for its turquoise waters, long white-sand beaches, and a growing number of family-friendly resorts—from beachfront villas to large entertainment complexes. Furthermore, Phu Quoc offers a wide range of multi-generation activities:
- Grand World & VinWonders, offering world-class shows and theme parks
- Safari tours, allowing children to observe wildlife in open habitats
- Island-hopping to May Rut, Fingernail Island, and the An Thoi archipelago
- The world’s longest sea-crossing cable car, with panoramic ocean views
- Vibrant night markets filled with seafood and local specialties
As a result, Phu Quoc perfectly balances peaceful coastal escapes with modern entertainment, making it ideal for both long family holidays and short weekend trips.
Vietnam Travel: Da Nang – Coastal City With Easy Convenience (+42%)
Da Da Nang continues to attract travelers who want a smooth, comfortable, city-meets-beach experience. With a 42% rise in interest, the city stands out for its clean coastline, safe environment, and excellent tourism infrastructure — a combination that parents genuinely appreciate. Thanks to these advantages, Da Nang has quickly become one of Vietnam’s most reliable destinations for international families.
Key highlights include:
- My Khe Beach – often listed among the world’s most beautiful beaches; in addition, it’s ideal for both swimming and relaxing.
- Ba Na Hills – home to the iconic Golden Bridge and, more importantly, packed with family-friendly theme parks.
- Easy access to UNESCO sites such as Hoi An Ancient Town and the Hue Imperial City, so travelers can enjoy diverse cultural experiences without long travel times.
- Modern cafés, international restaurants, and riverside nightlife, providing plenty of options for families with teens who want activities from day to night.
Moreover, everything in Da Nang — airport, attractions, beaches, shopping — is just 10–20 minutes apart. As a result, the city ranks among Vietnam’s most convenient and stress-free bases for family travel.
Vietnam Travel: Nha Trang – Marine Adventures and Relaxation
Long known as Vietnam’s marine tourism capital, Nha Trang remains a favorite for families seeking a balanced mix of adventure and relaxation. Because of its diverse coastal activities, the city consistently attracts travelers of all ages.
Visitors can enjoy:
- Scenic island-hopping to Hon Mun, Hon Tam, and several offshore islands, offering both stunning views and calm waters.
- Snorkeling and diving spots with clear visibility and colorful coral reefs; in addition, many tours are beginner-friendly, making them suitable for kids.
- Hot mineral springs and mud baths, which are not only relaxing but also fun experiences for both adults and children.
- Luxury beachfront resorts featuring kids’ clubs, family pools, and easy beach access — perfect for stress-free holidays.
- Vinpearl Complex, one of Asia’s largest integrated resort-and-theme-park destinations, providing theme parks, aquariums, cable cars, and water parks all in one place.
Therefore, Nha Trang offers a vibrant yet soothing coastal lifestyle, making it an ideal choice for families wanting both excitement and downtime during their Vietnam travel experience.
Vietnam Travel: Ho Chi Minh City – Urban Energy and Cultural Mix
For those who enjoy fast-paced city life, Ho Chi Minh City (HCMC) brings a lively blend of culture, food, and entertainment. In fact, it remains one of the most dynamic gateways for international families exploring Vietnam travel.
Families visiting HCMC can experience:
- Bustling markets like Ben Thanh or Ba Chieu, where visitors can browse local crafts and fresh produce.
- Street food tours featuring banh mi, pho, and a variety of local desserts; additionally, many tours are kid-friendly and easy to join.
- Museums such as the War Remnants Museum or the Ao Dai Museum, both offering meaningful cultural insights.
- Rooftop dining and riverside cruises, which provide relaxing evening experiences after a busy day of sightseeing.
- Day trips to the Mekong Delta, where travelers can explore floating markets, fruit gardens, and traditional riverside villages; furthermore, the region is ideal for introducing children to nature and local culture.
Consequently, Ho Chi Minh City is perfect for travelers seeking an energetic, culturally rich, and endlessly exciting urban experience.
Hanoi – Culture, Heritage, and Northern Nature
As Vietnam’s cultural capital, Hanoi immerses visitors in history, architecture, and northern culinary traditions. Travelers can explore:
- The Old Quarter, with traditional craft shops
- Northern dishes like pho and bun cha
- Historic lakes and temples
- Art cafés and cultural shows
Additionally, Hanoi is the best gateway to northern natural attractions:
- Ha Long Bay (UNESCO)
- Ninh Binh, with limestone mountains and rivers
- Sapa, with terraced rice fields and ethnic minority villages
Thus, Hanoi is ideal for families who enjoy culture, food, and scenic landscapes.
Hoi An – Lantern Town for Slow Travel
Increasingly popular among international families, Hoi An offers a gentle, picturesque experience perfect for slow travel.
Visitors can enjoy:
- The Ancient Town, famous for lantern-lit nights
- Traditional craft villages, such as pottery, lantern making, and silk tailoring
- Cycling paths along rice fields and rivers
- Calm beaches like An Bang and Cua Dai
- Family-friendly cooking classes, boat rides, and countryside tours
As a result, Hoi An is perfect for families seeking a relaxed and visually delightful journey.
Ha Long Bay – Iconic Nature Experience
A global symbol of Vietnam travel, Ha Long Bay remains a bucket-list favorite for international families.
What travelers love:
- Overnight cruises with onboard activities
- Towering limestone formations
- Caves and grottos such as Sung Sot
- Calm waters, great for beginners
- Luxury cruises offering family cabins and world-class dining
Consequently, Ha Long Bay continues to deliver one of the most unforgettable travel experiences in Vietnam.
A quick note for international traders visiting Vietnam
Many global traders travel to Vietnam not only for tourism but also to explore sourcing opportunities—especially in the agricultural sector. In addition, those who combine business with leisure often find Vietnam both enjoyable and commercially productive. During your stay, you can visit local markets, explore farms, and schedule meetings with exporters.
Companies like HAVIGO, a professional supplier of Vietnamese agricultural products—bananas, mangoes, coconuts, and more—welcome international buyers who seek reliable long-term partners.
